Preparing Business Plans

A good idea is the start of everything, but not enough. The art is to translate good ideas into a strong business plan. A plan that turns ambitions into achievable short-term and long-term goals, services with added value for the target groups and a strong financial plan.

Business plans are not exclusive to enterprises. Public and semi-public organisations must also decide:

  • What services do they want to offer? How do they want to differentiate their services?
  • Which customers and target groups do they want to address?
  • Through which channels do they want to reach the target groups? Directly or through intermediaries?
  • What costs and income are anticipated?
  • What will be done in-house and what will be left to partners?
  • What resources will be used (people, materials, etc.)?

In recent years, IDEA has supported many organisations in this area. Some examples:

  • New business models for cultural heritage in Europe. Read more.
  • Business model for developing a go-to-market strategy for the professional and web-based blended learning platform MOTOPED, Capture, 2020-2021;
  • New business models in the circular economy in the project “Efficient separation of macroconstituents from biomass by combining unit operations based on insights in the structural organization”, Flanders’ FOOD, 2019-2020.

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