Strategic support for Bokrijk

Strategic support for Bokrijk

This long-term support was put in place immediately after an analysis by IDEA Consult of the (international) tourist positioning of Bokrijk commissioned by Tourism Flanders. This analysis showed the need for the future-oriented repositioning and contemporary upgrading of Bokrijk, both in terms of the museum concept and the total project. This process led to fundamental adjustments to Bokrijk's vision, mission, positioning and strategy, which is now being rolled out in phases and where necessary, further consolidated. IDEA Consult also remained involved in the further development and helped play a part in the implementation of various elements. IDEA Consult also advised on the preparation of the new museum policy plan.

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